Skip to content Be the one customers choose. Customer discovery made simple.
How do we get more signups? What should we prioritize? What makes them stay? What makes us unique? Will they pay for this? Who needs this most?
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We uncover your customers’ everyday needs and frustrations . We talk to customers where they live and work, observing their everyday routines to understand what matters to them and what could work better. 2 We then test different ways to address those needs. b Basket Discovery Lab
Landscape Opportunities Experiments Grocery shopping in less time
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basket· J
Good morning, Jeroen A little dinner Tonight, made easy 20 min · 2 people Roasted veg & couscous Fresh, filling, very little washing up.
Something for lunch? 3 easy ideas for tomorrow
Meal-based shopping
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basket· J
Good morning, Jeroen Your favourites. Your usual weekly shop 8 favourites, ready to go. From your last 3 orders Back in your basket See all
Cherry tomatoes 250 g · €2.49 Add your usuals €19.65
Repeat-order shortcuts
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basket· J
Ready when you are One list. Fruit & vegetables Bakery & cupboard Sourdough breadFreshly baked
Persistent shopping list
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basket· J
Good morning, Jeroen A fresh start For you Fruit & veg Bakery
Cherry tomatoes 250 g €2.49 Sourdough bread Freshly baked €3.25
Category-led browsing
We test rough versions of products, services, and offers with customers to learn what to pursue, adjust, or drop.
Our online workspace maps the customer landscape and keeps opportunities and experiments in one place.
3 With those insights, your team can build the right thing . Hubition Understand needs Test directions
We hand over the tested prototypes and what we’ve learned, so your team can take them into design and implementation.
In regular sessions with your founder, product or service lead, we align on priorities and decide what to explore next.
Simple ways to work together. Project-based Give your team the confidence to build the right thing, with an agreed scope and timeline.
Ongoing Have us work alongside your team as priorities shift and new questions come up.
15+ years of experience. Still curious. Hubition is a small team in Amsterdam and London, founded by Jeroen Riemens in 2011. We help teams uncover customer needs and shape products and services around them. Having supported 100+ products used by over 5 million people worldwide, we combine customer discovery with practical experiments to find what’s worth building—and strengthen what’s already there.
Discover Jeroen’s work “ Jeroen brings clarity and energy to every product conversation. If you have the opportunity to work with him, take it. Alex Panagis Founder & CEO, Workover
Let’s talk about your next move. No prep needed, happy to chat about what you’re working on.
— Jeroen
25 min