Session duration

A session lasts 4 hours in total, from 9:00 AM to 1:00 PM. You can arrive at the location starting at 8:45 AM.

Why not a full day?

Based on our experience with 250+ projects, this is the ideal duration for a prototype session. It's long enough to get to the heart of the concept but short enough to maintain focus and clarity.

By tightly guiding the session and quickly identifying the core issue, we isolate the strategic component of the creative process.

Focusing with a small group for 4 hours allows us to achieve the strongest results.

Is this enough time for our project?

In our experience, this duration works for most projects. If you're unsure, you can read more here about choosing a suitable scope for the session.