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These cases are still quite short – please bear with me as I turn them into real case studies, or give me a call for more details.
Kendu
2018·Investing app, part of ABN AMRO Bank
Executed with:
Proposition design and prototyping
Market research and validation
We collaborated with Kendu to enhance their proposition, focusing on providing a playful entry point into investing without overwhelming users with numbers and graphs. We conducted multiple rounds of user interviews to test and iterate on the prototypes, resulting in a more engaging and user-friendly experience with a lower drop-off rate.
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