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These cases are still quite short – please bear with me as I turn them into real case studies, or give me a call for more details.
Conimex
2023·Global Asian food brand, part of Unilever
Executed with:
Proposition design and prototyping
Market research and validation
Positioning
We partnered with Conimex to enhance their AI tool, which matches leftover ingredients with recipes to reduce food waste. Additionally, we assisted them in positioning the tool through quantitative research and multiple rounds of user interviews.
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