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These cases are still quite short – please bear with me as I turn them into real case studies, or give me a call for more details.
Picnic
2021·European online supermarket
Executed with:
Proposition design and prototyping
Market research and validation
We collaborated with Picnic to brainstorm, prototype, and validate various strategies aimed at increasing the average order size and enhancing the customer experience. This included the development of a recipe maker feature, enabling users to create and save new or favorite family recipes, and conveniently order all necessary ingredients with a single tap. The project received coverage in the Dutch publication Distrifood.
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