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These cases are still quite short – please bear with me as I turn them into real case studies, or give me a call for more details.
Grip
2021·Budgeting app, part of ABN AMRO Bank
Executed with:
Proposition design and prototyping
Market research and validation
Positioning
Customer journey optimization
We collaborated with the Grip team to refine their proposition and customer journey, to improve app engagement. Our focus included identifying a unique positioning to distinguish them from other budgeting apps, as well as validating new features through multiple rounds of consumer interviews.
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